Hi, my name is Felix.
I do graphic and webdesign.
Past –– Present
1999, at the peak of the dot-com-bubble, I wrote my first "<html>" with a simple texteditor.
2008, while studying at the Academy of Art and Design in Halle, I started developing my digital portfolio, which quickly acquired attention from others in need of design, photography, and branding services.
Today, I work for a diverse range of clients, including companies, fashion labels, artists, doctors, and startups.
Let's build dynamic tools to inform and connect people.
Basic Tools:
Pen, paper, brain & coffee. HTML, CSS, JavaScript, Wordpress, Bootstrap, LiveCanvas, Gsap, Sublime, AdobeCS.
FAQ
- simple goal
- milestones
- implementation & iteration
- launch
- evaluation
We decide what we want to achieve, for example: setting up an online store.
We break it down into tasks we can do within a certain time.
After that, we get started on the tasks. Along the way, we constantly review our progress, making adjustments whenever necessary.
When everything looks good, we launch.
Lastly, we think about what might come up in the future and how we can progress.
People take pride in DIY. But how many people walk around in homemade shoes?
Certain details simply require knowledge and experience. Good products are characterized by user-friendliness. The same applies to websites.
There are many pagebuilder available, but often the learning curve steepens as the project becomes more complex. Design issues, appropriate handling of content, finding a form that appeals to the target audience, or working with graphic programs are only rudimentarily covered.
Large Language Models are very helpful – without the right prompts and, above all, without an understanding of what the algorithm should produce, it becomes difficult to decide how useful or correct an answer ultimately is.
In recent years, content generated by algorithms has increased tremendously. Texts and images generated in seconds at the push of a button work at a glance or when skimmed quickly, but raise questions upon closer inspection – for example, when hands suddenly have four or six fingers, when shadows don’t follow the direction of the light, or when clothing items merge. In texts, information repeats itself, the narratives feel soulless and arbitrary.
This might change in the coming years, but currently, generated content and code still requires a strict second view to decide which results can be used, whether and how to edit further, or which text parts should be omitted or re-edited. In the end, it's also a matter of integrity.
The speed at which a page loads can be analyzed using freely available online tools, such as PageSpeedInsights. The accessibility of a site is evaluated – a topic that has even become legally required in many countries. Certain aspects of SearchEngineOptimization are also tested.
However, the quality of a website is also determined by how closely the individual design matches the identity of the people behind the website.
Does the website convey a sense of who I'm interacting with?
Is the site informative?
Does the content leave a lasting impression?
Vision, identity & structured information.
Indeed, this can also be humorous, engaging, interactive, practical, or enchanting.
Yes.
On top I am in constant exchange with the developers of the main themes and plugins I am working with.
Deadlines are crucial for both clients and designers, ensuring a mutual understanding of timing and expectations. If challenges arise, both parties commit to informing each other promptly, fostering cooperation and ensuring project success.