Hi, my name is Felix,
I am head of lecker-brand.com
– we do graphic and webdesign. 

Past –– Present

It all started 1999, at the peak of the dot-com-bubble, when I wrote my first "<html>" with a simple texteditor.


2008, while studying at the Academy of Art and Design in Halle, I started developing my digital portfolio, which quickly acquired attention from others in need of design, photography, and branding services. 


Today, me and a group of developers work for a diverse range of clients, including companies, fashion labels, artists, doctors, and startups.

Let's build dynamic tools to inform and connect people.

Urologie Hartmann Maix Mayer Realists Project Paragraph Scaling Champions David Van Laak – Der Sitzt. Holy Island Film Sebastian Richter – Art lagerwerk fete de la musique Halle buddha und brot Dein-Schal

Basic Tools:

Pen, paper, brain & coffee. HTML, CSS, JavaScript, Wordpress, Bootstrap, LiveCanvas, Gsap, Sublime, AdobeCS.

?

  1. simple goal

    2. We decide what we want to achieve, for example: setting up an online store.

  2. milestones

    3. We break it down into tasks we can do within a certain time.

  3. implementation & iteration

    4. After that, we get started on the tasks. Along the way, we constantly review our progress, making adjustments whenever necessary.

  4. launch  

    5. When everything looks good, we launch. 

  5. evaluation

    6. Lastly, we think about what might come up in the future and how we can progress.

People take pride in DIY. But how many people walk around in homemade shoes?

Certain details simply require knowledge and experience. There are many page builder available, but often the learning curve steepens as the project becomes more complex. Design issues, appropriate handling of content, finding a form that appeals to the target audience, or working with graphic programs are only rudimentarily covered.

Large Language Models are very helpful – without the right prompts and, above all, without an understanding of what the algorithm should produce, it becomes difficult to decide how useful or correct an answer ultimately is. Currently, generated content and code still requires a strict second view to decide which results can be used.

The speed at which a page loads. The accessibility of a site – a topic that has even become legally required in many countries. Certain aspects of SearchEngineOptimization.

However, the quality of a website is also determined by how closely the individual design matches the identity of the people behind the website. 

Vision, identity & structured information.
My ability to express reasonable aesthetic decisions and to execute them. 

Yes. I call it longterm based trusted advice. 
On top I am in constant exchange with the developers of the software I am working with.

Deadlines are crucial for both clients and designers, ensuring a mutual understanding of timing and expectations. If challenges arise, both parties commit to informing each other promptly, fostering cooperation and ensuring project success.